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In 1993, Houdini founder Lotta Giornofelice took a skiing and climbing trip that would change her life. Whilst there, she discovered the still largely unknown stretch-fleece material – and quickly realised its potential. From 2001, Lotta – together with designers Hanna and Eva Houdini – started producing functional sportswear and underwear that quickly gained popularity with climbers. The company’s breathable clothing is comfortable on the skin and masters extreme outdoor demands. Houdini have also since become recognised as a pioneer in environmental protection; with their collections mostly being made from recyclable fabrics. In 2008, this innovative and environmentally conscious trendsetter won the Sports Outfitters of the Year award.

HOUDINI
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In 1993, Houdini founder Lotta Giornofelice took a skiing and climbing trip that would change her life. Whilst there, she discovered the still largely unknown stretch-fleece material – and quickly realised its potential. From 2001, Lotta – together with designers Hanna and Eva Houdini – started producing functional sportswear and underwear that quickly gained popularity with climbers. The company’s breathable clothing is comfortable on the skin and masters extreme outdoor demands. Houdini have also since become recognised as a pioneer in environmental protection; with their collections mostly being made from recyclable fabrics. In 2008, this innovative and environmentally conscious trendsetter won the Sports Outfitters of the Year award.
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Houdini Wheatered Tee bucket blue
Houdini Wheatered Tee bucket blue bucket blue
Houdini
Wheatered Tee bucket blue
£81.00 £64.99
- 20 %
Houdini SS Shirt Men powderday white
Houdini SS Shirt Men powderday white powderday white
Houdini
SS Shirt Men powderday white
£108.00 £104.99
free shipping
Houdini Wadi Shorts Women misty beach
Houdini Wadi Shorts Women misty beach misty beach
Houdini
Wadi Shorts Women misty beach
£72.00 £69.99
Houdini Wadi Shorts Men blue illusion
Houdini Wadi Shorts Men blue illusion blue illusion
Houdini
Wadi Shorts Men blue illusion
£72.00 £59.99
- 17 %
Houdini Wadi Pants Men baremark green
Houdini Wadi Pants Men baremark green baremark green
Houdini
Wadi Pants Men baremark green
£117.00 £109.99
free shipping
Houdini Wadi Pants Women true black
Houdini Wadi Pants Women true black true black
Houdini
Wadi Pants Women true black
£117.00 £94.99
- 19 %
Houdini Tree Tee Women willow green
Houdini Tree Tee Women willow green willow green
Houdini
Tree Tee Women willow green
£43.00
Houdini Tree Tee Women powderday white
Houdini Tree Tee Women powderday white powderday white
Houdini
Tree Tee Women powderday white
£45.00 £42.99
Houdini Tree Tee Men desert rock red
Houdini Tree Tee Men desert rock red desert rock red
Houdini
Tree Tee Men desert rock red
£43.00
Houdini Tree Tank Top Women desert rock red
Houdini Tree Tank Top Women desert rock red desert rock red
Houdini
Tree Tank Top Women desert rock red
£40.99 £38.99
Houdini Power Houdi Jacket Men red illusion
Houdini Power Houdi Jacket Men red illusion red illusion
Houdini
Power Houdi Jacket Men red illusion
£172.00 £124.99
- 27 %
free shipping
Houdini Out And About Shirt Men willow green
Houdini Out And About Shirt Men willow green willow green
Houdini
Out And About Shirt Men willow green
£129.00 £94.99
- 26 %
Houdini Motion Top Pants Men baremark green
Houdini Motion Top Pants Men baremark green baremark green
Houdini
Motion Top Pants Men baremark green
£189.99 £134.99
- 29 %
free shipping
Houdini Mono Air Houdi Fleece Jacket Women true black
Houdini Mono Air Houdi Fleece Jacket Women true black true black
Houdini
Mono Air Houdi Fleece Jacket Women true black
£172.00 £169.99
free shipping
Houdini Mono Air Houdi Fleece Jacket Women terra red
Houdini Mono Air Houdi Fleece Jacket Women terra red terra red
Houdini
Mono Air Houdi Fleece Jacket Women terra red
£172.00 £169.99
free shipping
Houdini Enfold Jacket Men baremark green
Houdini Enfold Jacket Men baremark green baremark green
Houdini
Enfold Jacket Men baremark green
£225.00 £154.99
- 31 %
free shipping
Houdini BFF Jacket Men oxid grey
Houdini BFF Jacket Men oxid grey oxid grey
Houdini
BFF Jacket Men oxid grey
£315.00 £214.99
- £100.01
free shipping
Houdini Outright Hat Kids beaker pink
Houdini Outright Hat Kids beaker pink beaker pink
Houdini
Outright Hat Kids beaker pink
£22.00 £20.99
Houdini top sellers
Houdini Wooler Houdi Jacket Women true black
Houdini Wooler Houdi Jacket Women true black true black
Houdini
Wooler Houdi Jacket Women true black
£234.00 £204.99
- 12 %
free shipping
Houdini Wooler Houdi Jacket Women blue illu/blue light
Houdini Wooler Houdi Jacket Women blue illu/blue light blue illu/blue light
Houdini
Wooler Houdi Jacket Women blue illu/blue light
£223.99 £159.99
- 29 %
free shipping
Houdini Wooler Houdi Jacket Women college grey
Houdini Wooler Houdi Jacket Women college grey college grey
Houdini
Wooler Houdi Jacket Women college grey
£223.99 £179.99
- 20 %
free shipping
Houdini MTM Thrill Twill Pants Men reed beige
Houdini MTM Thrill Twill Pants Men reed beige reed beige
Houdini
MTM Thrill Twill Pants Men reed beige
£123.99 £93.99
- 24 %
Houdini Fall in Parka Men baremark green
Houdini Fall in Parka Men baremark green baremark green
Houdini
Fall in Parka Men baremark green
£559.00 £534.99
free shipping
Houdini Activist Message T-Shirt Women dusk purple
Houdini Activist Message T-Shirt Women dusk purple dusk purple
Houdini
Activist Message T-Shirt Women dusk purple
£61.99
Houdini Liquid Skin Crew Top Women back beat brown/pava red
Houdini Liquid Skin Crew Top Women back beat brown/pava red back beat brown/pava red
Houdini
Liquid Skin Crew Top Women back beat brown/pava red
£79.99
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Houdini Outright Houdi Women cloudy blue
Houdini Outright Houdi Women cloudy blue cloudy blue
Houdini
Outright Houdi Women cloudy blue
£163.99
free shipping
  • Versions: XSSLXL
Houdini Outright Houdi Women rock black
Houdini Outright Houdi Women rock black rock black
Houdini
Outright Houdi Women rock black
£171.00 £129.99
- 24 %
free shipping
  • Versions: XSSMLXL
Houdini Way To Go Pants Women cosmos
Houdini Way To Go Pants Women cosmos cosmos
Houdini
Way To Go Pants Women cosmos
£126.00 £109.99
- 13 %
free shipping
  • Versions: XSSML
Houdini Lodge Pants Men blue illusion
Houdini Lodge Pants Men blue illusion blue illusion
Houdini
Lodge Pants Men blue illusion
£103.99 £74.99
- 28 %
  • Versions: SMLXLXXL
Houdini Outright Houdi Fleece Jacket Men rock black
Houdini Outright Houdi Fleece Jacket Men rock black rock black
Houdini
Outright Houdi Fleece Jacket Men rock black
£163.99 £129.99
- 21 %
free shipping
  • Versions: SMXLXXL
Houdini Way To Go Pants Men reed beige
Houdini Way To Go Pants Men reed beige reed beige
Houdini
Way To Go Pants Men reed beige
£126.00 £89.99
- 29 %
  • Versions: SMLXLXXL
Houdini Wooler Houdi Jacket Men illusion/blue
Houdini Wooler Houdi Jacket Men illusion/blue illusion/blue
Houdini
Wooler Houdi Jacket Men illusion/blue
£223.99 £214.99
free shipping
  • Versions: SMLXLXXL
Houdini Outright Houdi Fleece Jacket Men cloudy blue
Houdini Outright Houdi Fleece Jacket Men cloudy blue cloudy blue
Houdini
Outright Houdi Fleece Jacket Men cloudy blue
£163.99 £124.99
- 24 %
free shipping
  • Versions: SMLXLXXL
Houdini Power Houdi Jacket Women true black/true black
Houdini Power Houdi Jacket Women true black/true black true black/true black
Houdini
Power Houdi Jacket Women true black/true black
£172.00 £154.99
free shipping
  • Versions: XSXXSSML
Houdini Fall in Parka Women true black
Houdini Fall in Parka Women true black true black
Houdini
Fall in Parka Women true black
£559.00 £394.99
- £164.01
free shipping
  • Versions: SMLXSXL
Houdini Power Air Houdi Fleece Jacket Men blue illusion
Houdini Power Air Houdi Fleece Jacket Men blue illusion blue illusion
Houdini
Power Air Houdi Fleece Jacket Men blue illusion
£180.00 £174.99
free shipping
  • Versions: SMXLXXL
Houdini The Shelter true black
Houdini The Shelter true black true black
Houdini
The Shelter true black
£344.00 £309.99
free shipping
  • Available in many sizes!
Houdini MTM Thrill Twill Pants Women rock black
Houdini MTM Thrill Twill Pants Women rock black rock black
Houdini
MTM Thrill Twill Pants Women rock black
£123.99 £91.99
- 26 %
  • Versions: XSSLXL
Houdini Way To Go Pants Women rock black
Houdini Way To Go Pants Women rock black rock black
Houdini
Way To Go Pants Women rock black
£126.00 £74.99
- 40 %
  • Versions: XSSMLXL
Houdini Power Houdi Jacket Women blue illusion/tide
Houdini Power Houdi Jacket Women blue illusion/tide blue illusion/tide
Houdini
Power Houdi Jacket Women blue illusion/tide
£172.00 £164.99
free shipping
  • Versions: XSSMXL
Houdini Alto Houdi Jacket Men bucket blue
Houdini Alto Houdi Jacket Men bucket blue bucket blue
Houdini
Alto Houdi Jacket Men bucket blue
£215.00
free shipping
  • Versions: SMLXLXXL
Houdini Mrs Dunfri Jacket Women blue illusion/shiver
Houdini Mrs Dunfri Jacket Women blue illusion/shiver blue illusion/shiver
Houdini
Mrs Dunfri Jacket Women blue illusion/shiver
£255.99 £204.99
- 20 %
free shipping
  • Versions: XSSMLXL
Houdini Heavenly Houdi Jacket Men true black
Houdini Heavenly Houdi Jacket Men true black true black
Houdini
Heavenly Houdi Jacket Men true black
£246.99 £170.99
- 31 %
free shipping
  • Versions: SML
Houdini Power Houdi Jacket Men blue illusion
Houdini Power Houdi Jacket Men blue illusion blue illusion
Houdini
Power Houdi Jacket Men blue illusion
£172.00 £169.99
free shipping
  • Versions: SMLXLXXL
Houdini Lana Pants Men scale grey
Houdini Lana Pants Men scale grey scale grey
Houdini
Lana Pants Men scale grey
£430.00 £304.99
- £125.01
free shipping
  • Versions: SMLXL
Houdini Mr Dunfri Jacket Men true black
Houdini Mr Dunfri Jacket Men true black true black
Houdini
Mr Dunfri Jacket Men true black
£249.99 £224.99
- 10 %
free shipping
  • Versions: SXLXXL
Houdini Mrs Dunfri Jacket Women true black
Houdini Mrs Dunfri Jacket Women true black true black
Houdini
Mrs Dunfri Jacket Women true black
£249.99 £179.99
- 28 %
free shipping
  • Versions: XSSMLXL
Houdini Fall in Parka Men true black
Houdini Fall in Parka Men true black true black
Houdini
Fall in Parka Men true black
£559.00 £554.99
free shipping
  • Versions: SMLXLXXL
Houdini Fall in Parka Men baremark green
Houdini Fall in Parka Men baremark green baremark green
Houdini
Fall in Parka Men baremark green
£559.00 £534.99
free shipping
  • Versions: SMLXLXXL
Houdini The Cloud Jacket rock black
Houdini The Cloud Jacket rock black rock black
Houdini
The Cloud Jacket rock black
£344.00 £334.99
free shipping
  • Versions: SML
Houdini D Jacket Men true black
Houdini D Jacket Men true black true black
Houdini
D Jacket Men true black
£430.00 £389.99
free shipping
  • Versions: SMLXL
Houdini Activist Tee Women soft grey
Houdini Activist Tee Women soft grey soft grey
New
Houdini
Activist Tee Women soft grey
£64.99 £47.99
- 26 %
  • Versions: XSSLXL
Houdini Purpose Ski Pants Women utopian green
Houdini Purpose Ski Pants Women utopian green utopian green
New
Houdini
Purpose Ski Pants Women utopian green
£387.00 £374.99
free shipping
  • Versions: SML
Houdini Alto Crew Wool Sweater Women true black
Houdini Alto Crew Wool Sweater Women true black true black
New
Houdini
Alto Crew Wool Sweater Women true black
£172.00
free shipping
  • Versions: XSSMLXL
Houdini Activist Tee Women in between green
Houdini Activist Tee Women in between green in between green
Houdini
Activist Tee Women in between green
£64.99
  • Versions: XSSML
Houdini Tree Tee Women willow green
Houdini Tree Tee Women willow green willow green
Houdini
Tree Tee Women willow green
£43.00
  • Versions: XSSMLXL
Houdini Tree Tee Men desert rock red
Houdini Tree Tee Men desert rock red desert rock red
Houdini
Tree Tee Men desert rock red
£43.00
  • Versions: SMLXLXXL
Houdini Tree Tee Women true black
Houdini Tree Tee Women true black true black
Houdini
Tree Tee Women true black
£43.00
  • Versions: XSSMLXL
Houdini DeSoli Tee Men bucket blue
Houdini DeSoli Tee Men bucket blue bucket blue
Houdini
DeSoli Tee Men bucket blue
£73.99
  • Versions: SMLXLXXL
Houdini Power Houdi Jacket Men bucket blue
Houdini Power Houdi Jacket Men bucket blue bucket blue
Houdini
Power Houdi Jacket Men bucket blue
£172.00 £169.99
free shipping
  • Versions: SMXLXXL
Houdini DeSoli Tee Women bucket blue
Houdini DeSoli Tee Women bucket blue bucket blue
Houdini
DeSoli Tee Women bucket blue
£73.99
  • Versions: XSSMLXL
Houdini Mono Air Crew Top Women true black
Houdini Mono Air Crew Top Women true black true black
Houdini
Mono Air Crew Top Women true black
£137.99
free shipping
  • Versions: XSSMLXL
Houdini Activist Tee Women true black
Houdini Activist Tee Women true black true black
Houdini
Activist Tee Women true black
£64.99
  • Versions: XSSMLXL
Houdini Add-in Jacket Women baremark green
Houdini Add-in Jacket Women baremark green baremark green
Houdini
Add-in Jacket Women baremark green
£258.00
free shipping
  • Versions: SML
Houdini Free Tee Women ground grey
Houdini Free Tee Women ground grey ground grey
Houdini
Free Tee Women ground grey
£70.99 £59.99
- 16 %
  • Versions: XSML
Houdini DeSoli Tee Men true black
Houdini DeSoli Tee Men true black true black
Houdini
DeSoli Tee Men true black
£73.99
  • Versions: SMXLXXL
Houdini Mono Air Houdi Fleece Jacket Women true black
Houdini Mono Air Houdi Fleece Jacket Women true black true black
Houdini
Mono Air Houdi Fleece Jacket Women true black
£172.00 £169.99
free shipping
  • Versions: XSSMLXL