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Since 1993, a group of friends from Sweden have been working to challenge existing norms in the outdoor industry and actively shape the future of sportswear production. This means clothing exclusively produced using a new circular business model. Houdini is also one of the few women-owned companies in the industry, working on innovations to reduce waste. First and foremost, however, the brand wants to inspire people to foster an intense connection with nature.

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Houdini

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Houdini Motion Top Pants Women baremark green
Houdini Motion Top Pants Women baremark green baremark green
Houdini
Motion Top Pants Women baremark green
£187.00
free shipping
  • Versions: XXSXSSLM
Houdini Wadi Pants Men true black
Houdini Wadi Pants Men true black true black
Houdini
Wadi Pants Men true black
£117.99
free shipping
  • Versions: L
Houdini Wadi Pants Women blue illusion
Houdini Wadi Pants Women blue illusion blue illusion
Houdini
Wadi Pants Women blue illusion
£117.99
free shipping
  • Versions: XSL
Houdini Mono Air Houdi Fleece Jacket Women true black
Houdini Mono Air Houdi Fleece Jacket Women true black true black
Houdini
Mono Air Houdi Fleece Jacket Women true black
£191.99
free shipping
  • Versions: XSS
Houdini Dock Pants Women true black
Houdini Dock Pants Women true black true black
Houdini
Dock Pants Women true black
£121.99
free shipping
  • Versions: XSSL
Houdini Adventure Tights Men true black
Houdini Adventure Tights Men true black true black
Houdini
Adventure Tights Men true black
£113.99
free shipping
  • Versions: SLXXL
Houdini Dock Pants Women blue illusion
Houdini Dock Pants Women blue illusion blue illusion
Houdini
Dock Pants Women blue illusion
£121.99
free shipping
  • Versions: XSM
Houdini Outright Jacket Women cloudy blue
Houdini Outright Jacket Women cloudy blue cloudy blue
Houdini
Outright Jacket Women cloudy blue
£174.00
free shipping
  • Versions: SM
Houdini Daybreak Shorts Women blue illusion
Houdini Daybreak Shorts Women blue illusion blue illusion
Houdini
Daybreak Shorts Women blue illusion
£113.99
free shipping
  • Versions: SXS
Houdini Omni Pants Women true black
Houdini Omni Pants Women true black true black
Houdini
Omni Pants Women true black
£130.99
free shipping
  • Versions: XSML
Houdini Omni Pants Women blue illusion
Houdini Omni Pants Women blue illusion blue illusion
Houdini
Omni Pants Women blue illusion
£130.99
free shipping
  • Versions: XSSXLXXS
Houdini BFF Pants Women deeper green
Houdini BFF Pants Women deeper green deeper green
Houdini
BFF Pants Women deeper green
£294.00
free shipping
  • Versions: LXL
Houdini Adventure Tights Women true black
Houdini Adventure Tights Women true black true black
Houdini
Adventure Tights Women true black
£113.99
free shipping
  • Versions: XSSM
Houdini Dock Pants Women dark sand
Houdini Dock Pants Women dark sand dark sand
Houdini
Dock Pants Women dark sand
£121.99
free shipping
  • Versions: XSL
Houdini Daybreak Shorts Women burned orange
Houdini Daybreak Shorts Women burned orange burned orange
Houdini
Daybreak Shorts Women burned orange
£109.99
free shipping
  • Versions: XS
Houdini Daybreak Jacket Women true black
Houdini Daybreak Jacket Women true black true black
Houdini
Daybreak Jacket Women true black
£191.99
free shipping
  • Versions: XSS
Houdini Pace Air Tee Women sunset orange
Houdini Pace Air Tee Women sunset orange sunset orange
Houdini
Pace Air Tee Women sunset orange
£58.99
  • Versions: XS
Houdini Outright Houdi Women cloudy blue
Houdini Outright Houdi Women cloudy blue cloudy blue
Houdini
Outright Houdi Women cloudy blue
£182.99
free shipping
  • Versions: S
Houdini Power Houdi Jacket Women true black/true black
Houdini Power Houdi Jacket Women true black/true black true black/true black
Houdini
Power Houdi Jacket Women true black/true black
£191.99
free shipping
  • Versions: XS
Houdini Wadi Shorts Men true black
Houdini Wadi Shorts Men true black true black
Houdini
Wadi Shorts Men true black
£82.99
  • Versions: S
Houdini Dock Pants Men dark sand
Houdini Dock Pants Men dark sand dark sand
Houdini
Dock Pants Men dark sand
£121.99
free shipping
  • Versions: XXL
Houdini Wadi Pants Women baremark green
Houdini Wadi Pants Women baremark green baremark green
Houdini
Wadi Pants Women baremark green
£117.99
free shipping
  • Versions: L
Houdini D Jacket Women bucket blue
Houdini D Jacket Women bucket blue bucket blue
Houdini
D Jacket Women bucket blue
RRP £440.00 £197.99
free shipping
  • Versions: M
- 55 %
Houdini Wadi Shorts Women breeze blue
Houdini Wadi Shorts Women breeze blue breeze blue
Houdini
Wadi Shorts Women breeze blue
£79.99
  • Versions: XS
Houdini Pace Air Tee Women true black
Houdini Pace Air Tee Women true black true black
Houdini
Pace Air Tee Women true black
£58.99
  • Versions: XS
Houdini Wadi Pants Men baremark green
Houdini Wadi Pants Men baremark green baremark green
Houdini
Wadi Pants Men baremark green
£117.99
free shipping
  • Versions: S
Houdini Pace Light Pants Men true black
Houdini Pace Light Pants Men true black true black
Houdini
Pace Light Pants Men true black
£117.99
free shipping
  • Versions: XXL
Houdini Wadi Pants Women true black
Houdini Wadi Pants Women true black true black
Houdini
Wadi Pants Women true black
£117.99
free shipping
  • Versions: S
Houdini Adventure Short Tights Men baremark green
Houdini Adventure Short Tights Men baremark green baremark green
Houdini
Adventure Short Tights Men baremark green
£78.99
  • Versions: S
Houdini Pace Softshell Jacket Women true black
Houdini Pace Softshell Jacket Women true black true black
Houdini
Pace Softshell Jacket Women true black
£297.99
free shipping
  • Versions: XSS
Houdini Adventure Short Tights Women true black
Houdini Adventure Short Tights Women true black true black
Houdini
Adventure Short Tights Women true black
£78.99
  • Versions: XS
Houdini Angular Pants Women true black
Houdini Angular Pants Women true black true black
Houdini
Angular Pants Women true black
£429.99
free shipping
  • Versions: M
Houdini Omni Pants Men blue illusion
Houdini Omni Pants Men blue illusion blue illusion
Houdini
Omni Pants Men blue illusion
£130.99
free shipping
  • Versions: XXL
Houdini Cobra Tights Women true black
Houdini Cobra Tights Women true black true black
Houdini
Cobra Tights Women true black
£72.00
  • Versions: XS
Houdini Wadi Pants Women misty beach
Houdini Wadi Pants Women misty beach misty beach
Houdini
Wadi Pants Women misty beach
£117.99
free shipping
  • Versions: L
Houdini Pace Softshell Pants Women true black
Houdini Pace Softshell Pants Women true black true black
Houdini
Pace Softshell Pants Women true black
£255.00
free shipping
  • Versions: XSS
Houdini Daybreak Shorts Men hazel
Houdini Daybreak Shorts Men hazel hazel
Houdini
Daybreak Shorts Men hazel
£109.99
free shipping
  • Versions: S
Houdini Angular Pants Women red Illusion
Houdini Angular Pants Women red Illusion red Illusion
Houdini
Angular Pants Women red Illusion
£440.00
free shipping
  • Versions: M
Houdini Adventure Tights Women baremark green
Houdini Adventure Tights Women baremark green baremark green
Houdini
Adventure Tights Women baremark green
£113.99
free shipping
  • Versions: S
Houdini Wadi Shorts Women baremark green
Houdini Wadi Shorts Women baremark green baremark green
Houdini
Wadi Shorts Women baremark green
£82.99
  • Versions: XS
Houdini Outright Pants Women cloudy blue
Houdini Outright Pants Women cloudy blue cloudy blue
Houdini
Outright Pants Women cloudy blue
£117.99
free shipping
  • Versions: XS
Houdini Adventure Short Tights Women blue illusion
Houdini Adventure Short Tights Women blue illusion blue illusion
Houdini
Adventure Short Tights Women blue illusion
£78.99
  • Versions: S
Houdini Pace Softshell Pants Women baremark green
Houdini Pace Softshell Pants Women baremark green baremark green
Houdini
Pace Softshell Pants Women baremark green
£255.00
free shipping
  • Versions: L
Houdini Pace Air Tee Women geyser grey
Houdini Pace Air Tee Women geyser grey geyser grey
Houdini
Pace Air Tee Women geyser grey
£58.99
  • Versions: XS
Houdini Wadi Pants Women mahogany red
Houdini Wadi Pants Women mahogany red mahogany red
Houdini
Wadi Pants Women mahogany red
£113.99
free shipping
  • Versions: S
Houdini Aerial Pants Women blue illusion
Houdini Aerial Pants Women blue illusion blue illusion
Houdini
Aerial Pants Women blue illusion
£139.99
free shipping
  • Versions: XS
Houdini Purpose Pants Women sandstorm
Houdini Purpose Pants Women sandstorm sandstorm
Houdini
Purpose Pants Women sandstorm
£387.00
free shipping
  • Versions: L
Houdini D Jacket Men true black
Houdini D Jacket Men true black true black
Houdini
D Jacket Men true black
£430.00
free shipping
  • Versions: S

Houdini sportswear & outdoor clothing

Houdini outdoor clothing and sportswear is designed for people who care about the planet and who also want to perform better, experience more and have more fun. Since 1993, Houdini has produced clothing, from underwear to shell garments, that is reliable and that has no negative impact on the planet. On the Addnature.co.uk website, you can choose from a range of products that includes jackets, underwear, sweaters, pants, shorts and warmers for both men and women. You can also find a selection of versatile shirts and t-shirts, as well as caps and hats to keep you warm and toasty. Wherever your adventures may lead you and whatever the elements are doing outside, optimise your experience and look with Houdini.

Houdini sportswear

Houdini outdoor clothing and sportswear is dedicated to the environment and your experience

Houdini was founded in 1993, when Lotta Giornofelice took a life changing skiing and climbing trip. During her trip, she made a ground-breaking discovery, an unknown stretch-fleece fabric. When she realised the potential of this material, she worked together with designers Hanna and Eva Houdini to manufacture functional and reliable sportswear and underwear that quickly became extremely popular with climbers. By the year 2000, they were producing base layers and insulated clothing, as well as clothing that until then, would only be seen as functional but not attractive, such as fleeces.

Houdini is also recognised for its commitment to sustainable production, with many of its products crafted from recyclable fabrics. By 2007 it had introduced its first items made from recycled polyester, with the aim to get its customers out into nature, but without leaving behind any negative impact. In 2008, it was awarded the Sports Outfitters of the Year.

Today, all its garments are made from sustainable fabrics and materials, from left-over pieces of fabric to second-hand sales, down-free insulation garments and recyclable soft-shell layers. “Maximum Experience. Zero Impact” is its mission and can be seen right through to its eco-friendly stores and policies on extending the life of customers’ clothing and by helping customers to fix items that have been damaged.

Not only is it a pioneer in sustainability, but its innovations, such as Airborn SilkMerino, a unique combination of merino wool and silk that results in biodegradable and organic clothing that is exceptionally light, and the launch of its Rental program and Reuse second hand sales has won it recognition including being named as one of the ""100 Innovations"" at Stockholm’s Museum of Technology, winning Swedbank’s Sustainability Award, ISPO Sustainability Award and the Scandinavian Outdoor Award.

Houdini for people who love adventures and our planet

On the Addnature.co.uk website, you can find a range of Houdini outdoor clothing and sportswear for men and women including:

  • Houdini fleeces with moisture-wicking microfleece technology.
  • Water-resistant jackets.
  • Long-sleeved SilkMerino sweaters and shirts ideal for base layering.
  • Fast drying pants and shorts, tailored to allow maximum freedom of movement and excellent breathability.
  • Insulated shell parkas and coats that are 100% waterproof yet breathable.
  • Caps made from lamb’s wool with merino lining.