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HOUDINI

Since 1993, a group of friends from Sweden have been working to challenge existing norms in the outdoor industry and actively shape the future of sportswear production. This means clothing exclusively produced using a new circular business model. Houdini is also one of the few women-owned companies in the industry, working on innovations to reduce waste. First and foremost, however, the brand wants to inspire people to foster an intense connection with nature.

Discover new products from Houdini
Houdini Leeward Jacket Women true black
Houdini Leeward Jacket Women true black true black
Houdini
Leeward Jacket Women true black
£403.99 £192.99
free shipping
- 52 %
Houdini Mid Mix Tights Women true black
Houdini Mid Mix Tights Women true black true black
Houdini
Mid Mix Tights Women true black
£60.99 £32.99
- 46 %
Houdini Angular Pants Women true black
Houdini Angular Pants Women true black true black
Houdini
Angular Pants Women true black
£429.99 £196.99
free shipping
- 54 %
Houdini Rollercoaster Pants Women blue illusion
Houdini Rollercoaster Pants Women blue illusion blue illusion
Houdini
Rollercoaster Pants Women blue illusion
£472.99 £215.99
free shipping
- 54 %

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Houdini top sellers
Houdini Outright Houdi Women cloudy blue
Houdini Outright Houdi Women cloudy blue cloudy blue
Houdini
Outright Houdi Women cloudy blue
£163.99 £144.99
free shipping
- 12 %
Houdini Commitment Chinos Men blue illusion
Houdini Commitment Chinos Men blue illusion blue illusion
Houdini
Commitment Chinos Men blue illusion
£126.00 £83.99
- 33 %
Houdini Way To Go Pants Men cosmos
Houdini Way To Go Pants Men cosmos cosmos
Houdini
Way To Go Pants Men cosmos
£120.99 £119.99
free shipping
Houdini Wooler Houdi Jacket Men illusion/blue
Houdini Wooler Houdi Jacket Men illusion/blue illusion/blue
Houdini
Wooler Houdi Jacket Men illusion/blue
£223.99 £102.99
free shipping
- 54 %
Houdini The Shelter true black
Houdini The Shelter true black true black
Houdini
The Shelter true black
£344.00 £175.99
free shipping
- 49 %
Houdini MTM Thrill Twill Pants Women rock black
Houdini MTM Thrill Twill Pants Women rock black rock black
Houdini
MTM Thrill Twill Pants Women rock black
£123.99 £54.99
- 56 %
Houdini Power Air Houdi Fleece Jacket Men blue illusion
Houdini Power Air Houdi Fleece Jacket Men blue illusion blue illusion
Houdini
Power Air Houdi Fleece Jacket Men blue illusion
£180.00 £85.99
- 52 %
Houdini Power Houdi Jacket Women blue illusion/tide
Houdini Power Houdi Jacket Women blue illusion/tide blue illusion/tide
Houdini
Power Houdi Jacket Women blue illusion/tide
£172.00 £119.99
free shipping
- 30 %
Houdini Mrs Dunfri Jacket Women blue illusion/shiver
Houdini Mrs Dunfri Jacket Women blue illusion/shiver blue illusion/shiver
Houdini
Mrs Dunfri Jacket Women blue illusion/shiver
£249.99 £118.99
free shipping
- 52 %
Houdini Fall in Parka Women true black
Houdini Fall in Parka Women true black true black
Houdini
Fall in Parka Women true black
£559.00 £285.99
free shipping
- 49 %

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Houdini

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Houdini Way To Go Pants Men cosmos
Houdini Way To Go Pants Men cosmos cosmos
Houdini
Way To Go Pants Men cosmos
£120.99 £119.99
free shipping
  • Versions: SMXLXXL
Houdini Power Houdi Jacket Men blue illusion
Houdini Power Houdi Jacket Men blue illusion blue illusion
Houdini
Power Houdi Jacket Men blue illusion
£172.00 £169.99
free shipping
  • Versions: SMLXL
Houdini Lana Jacket Men scale grey
Houdini Lana Jacket Men scale grey scale grey
Houdini
Lana Jacket Men scale grey
£516.00 £349.99
free shipping
  • Versions: SMLXL
- 32 %
Houdini Power Houdi Jacket Men true black/true black
Houdini Power Houdi Jacket Men true black/true black true black/true black
Houdini
Power Houdi Jacket Men true black/true black
£172.00 From £119.99
free shipping
  • Versions: SMLXLXXL
- 30 %
Houdini Lana Pants Men scale grey
Houdini Lana Pants Men scale grey scale grey
Houdini
Lana Pants Men scale grey
£430.00 £289.99
free shipping
  • Versions: SMLXL
- 33 %
Houdini Mono Air Fleece Jacket Women in between green
Houdini Mono Air Fleece Jacket Women in between green in between green
Houdini
Mono Air Fleece Jacket Women in between green
£163.99
free shipping
  • Versions: XSSMLXL
Houdini Adventure Short Tights Men true black
Houdini Adventure Short Tights Men true black true black
Houdini
Adventure Short Tights Men true black
£73.99 £59.99
  • Versions: SMLXL
- 19 %
Houdini Dock Shorts Men dark sand
Houdini Dock Shorts Men dark sand dark sand
Houdini
Dock Shorts Men dark sand
£81.99 £69.99
  • Versions: SMLXLXXL
- 15 %
Houdini Tree Tee Women true blue
Houdini Tree Tee Women true blue true blue
Houdini
Tree Tee Women true blue
£47.99 £46.99
  • Versions: XSSMLXL
Houdini Activist Tee Women ganache red
Houdini Activist Tee Women ganache red ganache red
Houdini
Activist Tee Women ganache red
£64.99 £54.99
  • Versions: XSSMLXL
- 15 %
Houdini Dock Shorts Women blue illusion
Houdini Dock Shorts Women blue illusion blue illusion
Houdini
Dock Shorts Women blue illusion
£81.99 £64.99
  • Versions: XSSMLXL
- 21 %
Houdini Tree Tank Top Women true black
Houdini Tree Tank Top Women true black true black
Houdini
Tree Tank Top Women true black
£43.00 £35.99
  • Versions: XSSMLXL
- 16 %
Houdini Dock Pants Men dark sand
Houdini Dock Pants Men dark sand dark sand
Houdini
Dock Pants Men dark sand
£111.99
free shipping
  • Versions: SMLXLXXL
Houdini Activist Tee Women in between green
Houdini Activist Tee Women in between green in between green
Houdini
Activist Tee Women in between green
£64.99
  • Versions: XSSMLXL
Houdini Tree Tee Women true black
Houdini Tree Tee Women true black true black
Houdini
Tree Tee Women true black
£47.99 £46.99
  • Versions: XSSML
Houdini Activist Tee Women true black
Houdini Activist Tee Women true black true black
Houdini
Activist Tee Women true black
£64.99 £46.99
  • Versions: XSSMLXL
- 28 %
Houdini Activist Tee Women bucket blue
Houdini Activist Tee Women bucket blue bucket blue
Houdini
Activist Tee Women bucket blue
£64.99 £59.99
  • Versions: XSSMLXL
Houdini Cover LS Crew Shirt Women foggy mountain
Houdini Cover LS Crew Shirt Women foggy mountain foggy mountain
Houdini
Cover LS Crew Shirt Women foggy mountain
£86.00 £69.99
  • Versions: XSSL
- 19 %
Houdini Adventure Short Tights Women true black
Houdini Adventure Short Tights Women true black true black
Houdini
Adventure Short Tights Women true black
£73.99
  • Versions: XSSML
Houdini Activist Tee Men true black
Houdini Activist Tee Men true black true black
Houdini
Activist Tee Men true black
£64.99
  • Versions: SMLXLXXL
Houdini Dock Shorts Men baremark green
Houdini Dock Shorts Men baremark green baremark green
Houdini
Dock Shorts Men baremark green
£81.99 £74.99
  • Versions: SMLXLXXL
Houdini DeSoli Tee Men true black
Houdini DeSoli Tee Men true black true black
Houdini
DeSoli Tee Men true black
£73.99 £59.99
  • Versions: SMLXLXXL
- 19 %
Houdini Tree Tee Men true black
Houdini Tree Tee Men true black true black
Houdini
Tree Tee Men true black
£47.99 £46.99
  • Versions: SMLXLXXL
Houdini Adventure Short Tights Men baremark green
Houdini Adventure Short Tights Men baremark green baremark green
Houdini
Adventure Short Tights Men baremark green
£73.99 From £40.99
  • Versions: SMLXL
- 45 %
Houdini DeSoli Tee Women true black
Houdini DeSoli Tee Women true black true black
Houdini
DeSoli Tee Women true black
£73.99 £59.99
  • Versions: XSSML
- 19 %
Houdini LS Shirt Men powderday white
Houdini LS Shirt Men powderday white powderday white
Houdini
LS Shirt Men powderday white
£111.99 £89.99
  • Versions: SMLXLXXL
- 20 %
Houdini Mono Air Crew Top Women true black
Houdini Mono Air Crew Top Women true black true black
Houdini
Mono Air Crew Top Women true black
£137.99 £104.99
free shipping
  • Versions: XSSMLXL
- 24 %
Houdini Tree Tee Women terra red
Houdini Tree Tee Women terra red terra red
Houdini
Tree Tee Women terra red
£47.99 £46.99
  • Versions: XSSML
Houdini Tree Tee Men true blue
Houdini Tree Tee Men true blue true blue
Houdini
Tree Tee Men true blue
£47.99 £46.99
  • Versions: SMLXLXXL
Houdini Daybreak Shorts Women true blue
Houdini Daybreak Shorts Women true blue true blue
Houdini
Daybreak Shorts Women true blue
£111.99 £109.99
free shipping
  • Versions: SXSMLXL
Houdini Out And About Shirt Men true black
Houdini Out And About Shirt Men true black true black
Houdini
Out And About Shirt Men true black
£129.00 £94.99
  • Versions: SMLXLXXL
- 26 %
Houdini Wadi Pants Men true black
Houdini Wadi Pants Men true black true black
Houdini
Wadi Pants Men true black
£111.99 From £89.99
  • Versions: SMLXLXXL
- 20 %
Houdini Dock Shorts Men true black
Houdini Dock Shorts Men true black true black
Houdini
Dock Shorts Men true black
£81.99
  • Versions: SMLXLXXL
Houdini Outright Jacket Women rock black
Houdini Outright Jacket Women rock black rock black
Houdini
Outright Jacket Women rock black
£154.99 £149.99
free shipping
  • Versions: XSSML
Houdini DeSoli Tee Men greeness
Houdini DeSoli Tee Men greeness greeness
Houdini
DeSoli Tee Men greeness
£73.99 £59.99
  • Versions: MLXLXXL
- 19 %
Houdini Tree Tee Men greeness
Houdini Tree Tee Men greeness greeness
Houdini
Tree Tee Men greeness
£47.99 £39.99
  • Versions: MLXLXXL
- 17 %
Houdini Wadi Shorts Women baremark green
Houdini Wadi Shorts Women baremark green baremark green
Houdini
Wadi Shorts Women baremark green
£73.99
  • Versions: XSSMLXL
Houdini Pace Wind Jacket Men true black
Houdini Pace Wind Jacket Men true black true black
Houdini
Pace Wind Jacket Men true black
£154.99 £149.99
free shipping
  • Versions: SMLXL
Houdini Wadi Pants Men blue illusion
Houdini Wadi Pants Men blue illusion blue illusion
Houdini
Wadi Pants Men blue illusion
£111.99 £89.99
  • Versions: SMLXLXXL
- 20 %
Houdini Daybreak Shorts Women true black
Houdini Daybreak Shorts Women true black true black
Houdini
Daybreak Shorts Women true black
£111.99 £89.99
  • Versions: SXSMLXL
- 20 %
Houdini Daybreak Shorts Men misty beach
Houdini Daybreak Shorts Men misty beach misty beach
Houdini
Daybreak Shorts Men misty beach
£111.99 £94.99
  • Versions: SMLXLXXL
- 15 %
Houdini LS Shirt Men blue illusion
Houdini LS Shirt Men blue illusion blue illusion
Houdini
LS Shirt Men blue illusion
£111.99 £104.99
free shipping
  • Versions: SMLXLXXL
Houdini Mono Air Houdi Fleece Jacket Men true black
Houdini Mono Air Houdi Fleece Jacket Men true black true black
Houdini
Mono Air Houdi Fleece Jacket Men true black
£172.00 £169.99
free shipping
  • Versions: SMLXLXXL
Houdini LS Shirt Men true black
Houdini LS Shirt Men true black true black
Houdini
LS Shirt Men true black
£111.99 £109.99
free shipping
  • Versions: SMLXL
Houdini Cover Tee Men true black
Houdini Cover Tee Men true black true black
Houdini
Cover Tee Men true black
£68.99 £59.99
  • Versions: SMLXL
- 13 %
Houdini Way To Go Pants Women rock black
Houdini Way To Go Pants Women rock black rock black
Houdini
Way To Go Pants Women rock black
£126.00 £61.99
  • Versions: XSSMXL
- 51 %
Houdini Adventure Short Tights Men blue illusion
Houdini Adventure Short Tights Men blue illusion blue illusion
Houdini
Adventure Short Tights Men blue illusion
£73.99 £59.99
  • Versions: SMLXL
- 19 %
Houdini Dock Shorts Men blue illusion
Houdini Dock Shorts Men blue illusion blue illusion
Houdini
Dock Shorts Men blue illusion
£81.99 £69.99
  • Versions: SMLXLXXL
- 15 %

Houdini sportswear & outdoor clothing

Houdini outdoor clothing and sportswear is designed for people who care about the planet and who also want to perform better, experience more and have more fun. Since 1993, Houdini has produced clothing, from underwear to shell garments, that is reliable and that has no negative impact on the planet. On the Addnature.co.uk website, you can choose from a range of products that includes jackets, underwear, sweaters, pants, shorts and warmers for both men and women. You can also find a selection of versatile shirts and t-shirts, as well as caps and hats to keep you warm and toasty. Wherever your adventures may lead you and whatever the elements are doing outside, optimise your experience and look with Houdini.

Houdini sportswear

Houdini outdoor clothing and sportswear is dedicated to the environment and your experience

Houdini was founded in 1993, when Lotta Giornofelice took a life changing skiing and climbing trip. During her trip, she made a ground-breaking discovery, an unknown stretch-fleece fabric. When she realised the potential of this material, she worked together with designers Hanna and Eva Houdini to manufacture functional and reliable sportswear and underwear that quickly became extremely popular with climbers. By the year 2000, they were producing base layers and insulated clothing, as well as clothing that until then, would only be seen as functional but not attractive, such as fleeces.

Houdini is also recognised for its commitment to sustainable production, with many of its products crafted from recyclable fabrics. By 2007 it had introduced its first items made from recycled polyester, with the aim to get its customers out into nature, but without leaving behind any negative impact. In 2008, it was awarded the Sports Outfitters of the Year.

Today, all its garments are made from sustainable fabrics and materials, from left-over pieces of fabric to second-hand sales, down-free insulation garments and recyclable soft-shell layers. “Maximum Experience. Zero Impact” is its mission and can be seen right through to its eco-friendly stores and policies on extending the life of customers’ clothing and by helping customers to fix items that have been damaged.

Not only is it a pioneer in sustainability, but its innovations, such as Airborn SilkMerino, a unique combination of merino wool and silk that results in biodegradable and organic clothing that is exceptionally light, and the launch of its Rental program and Reuse second hand sales has won it recognition including being named as one of the ""100 Innovations"" at Stockholm’s Museum of Technology, winning Swedbank’s Sustainability Award, ISPO Sustainability Award and the Scandinavian Outdoor Award.

Houdini for people who love adventures and our planet

On the Addnature.co.uk website, you can find a range of Houdini outdoor clothing and sportswear for men and women including:

  • Houdini fleeces with moisture-wicking microfleece technology.
  • Water-resistant jackets.
  • Long-sleeved SilkMerino sweaters and shirts ideal for base layering.
  • Fast drying pants and shorts, tailored to allow maximum freedom of movement and excellent breathability.
  • Insulated shell parkas and coats that are 100% waterproof yet breathable.
  • Caps made from lamb’s wool with merino lining.