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Responsible Shopping

Trying to find products produced in a more responsible way? Or maybe you want to know how to extend the life of your outdoor gear? This page contains a handy range of tools you can use to guide your efforts.

Select a topic from the icons below to skip straight to it, or scroll down to learn more.


Spotted a sustainability certificate on a product? In an increasingly 'greenwashed' world, it can be tricky to work out which claims you can trust. So, we've decoded some of the most common for you.

These globally-recognised standards all focus on product-related environmental, animal welfare or social benefits. And even better, they're all third-party certified too.

Select a dropdown arrow to find out more.

GOTS: Global Organic Textile Standard:

Got GOTS? The Global Organic Textile Standard is (as its name suggests) a globally recognised standard specially for organic textiles.

The standard carefully measures the production of organic materials against environmental and social criteria (everything from the chemicals used in dyes to the treatment of workers). This allows you to choose organic products sourced from more responsible supply chains.

There are two GOTS labels. Products labelled ‘organic’ contain over 95% organic fibres. Products ‘made with organic materials’ are at least 70% organic fibres.

Shop for GOTS products here .

bluesign APPROVED & bluesign PRODUCT

Spied the bluesign logo on something you love? bluesign is a trusted system that focuses on how textiles, dyes and accessories are produced. It makes the manufacturing process safer for workers, customers and the environment by banning dangerous chemicals at every stage.

For part of a product (e.g. the fabric or an accessory) to be bluesign APPROVED, brands can only use chemicals that meet bluesign’s high standards.

To be a bluesign PRODUCT, a product must contain at least 90% bluesign-APPROVED textiles and 30% bluesign-APPROVED accessories.

Explore our bluesign products here .

RDS: Responsible Down Standard

If you’re shopping for a winter warmer that contains down, you’re going to want to keep an eye out for the RDS stamp of approval.

This little white feather logo means the feathers in your padded product come from birds whose physical and emotional needs have been fully met. Practices such as live plucking and force feeding are therefore banned.

To reach this standard, farms must adhere to strict welfare requirements. Reassuringly, the entire process is evaluated: from breeding to feather collection and how the final product is made.

See our RDS products here .

GRS: Global Recycled Standard

Fans of recycled materials will appreciate the GRS logo. The Global Recycled Standard is the no. 1, universally-recognised certificate for products that contain recycled fibres.

As well as fighting for higher percentages of recycled content in products, the GRS regulates employees’ working conditions and strictly controls the use of chemicals in the manufacturing process.

So, if a product features this logo, it’s been made using at least 50% recycled material, in a way that’s less harmful to people and the environment.

Explore GRS products here .

RWS: Responsible Wool Standard

When you’re searching for a new woolly favourite, look for the RWS certification. This voluntary standard focuses on the health of the sheep your wool comes from.

To be RWS approved, farms must pass rigorous welfare requirements. The nutritional, physical and emotional needs of each animal must be met and practices such as mulesing are banned.

Farms must also protect the welfare of their workers and manage their land in an environmentally progressive way; protecting soil health and bio-diversity.

Discover RWS products here .


OEKO-TEX STANDARD 100 is one of the most famous textile safety and quality certificates in the world.

If you spot OEKO-TEX’s STANDARD 100 label on a product, you can be sure that every part of it – from thread to button – has passed strict tests for substances that are harmful to human health.

Every year, the standard is revised in line with the latest laws and scientific research – so you can have complete confidence in its judgement.

Find STANDARD 100 by OEKO-TEX products here .

Fair Trade Certified

Fair Trade USA is a non-profit organisation that works with a huge global network of producers, brands and organisations. Its aims? To promote fair business practices; putting people and the planet first.

When you see a product with the Fair Trade Certified seal, be reassured that it meets serious social, environmental, and economic standards.

These include responsible sourcing and purchasing practices, dependable livelihoods and better wages for farmers and labourers, safer working conditions and transparent supply chains.

Shop Fair Trade Certified products here .

OCS: Organic Content Standard

When you want (non-food) products made from organic materials, trust the OCS logo. OCS is an international standard that verifies and maintains organically-grown content – from farm to final product. It aims to support and increase organic agriculture production worldwide.

This standard has two separate certificates:

OCS 100 – A certification for products made of 95-100% organically grown material.

OCS Blended – A certification for products made of 5-94% organically grown material.

Discover OCS products here .


Use our special filters to easily discover the products that align with your own values.

Currently, you can filter via common sustainability certificates, but we’ll expand these in the future.

Find all of our filters on the left of the shop.


Naturally, making more-responsible purchases is about more than just certificates.

There's a variety of factors to think about and choices to make. For e.g. should you opt for clothing made from plant-based materials or synthetic fabrics? Or how can you maintain your equipment to make it last longer – so you can avoid replacing it for as long as possible?

Want to learn more?
Pick a topic below and explore the guide links below:

Care & repair