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Ultimate Direction

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Ultimate Direction

Founded in 1985, Ultimate Direction revolutionized the running industry when they invented the original running vest. Today, they offer a series of cutting-edge vests for athletes. Ideal when running a marathon or when hiking with the family, their vests and hydration packs allow you greater peace of mind, so you can just focus on the trail ahead.

The company also offers a wide range of simple and elegant apparel and accessories for runners, hikers and trekkers of all levels. They even have a dog vest in 3 sizes with a collapsible bowl for water and food.

Ultimate Direction continues to work with athletes to test and develop products that are suitable for the world’s toughest environments. Thus, each product is designed to improve the performance and enjoyment of runners and adventurers across the world.

The company has a well-established Social Responsibility Program, to ensure a fair and ethical treatment of all their factory employees around the world. They aim to create sustainable products to reduce their environmental impact, using recycled materials and textiles that are free of harmful substances. Wherever possible they use clean energy. Their pack factory utilises solar energy and an innovative, energy-efficient cooling process.

Ultimate Direction Vests

The company offers a range of specific vests at reasonable prices for city runners, cross-country and marathon runners, hikers and mountain trekkers. The Signature Series®, Ultimate Direction Vests are feather-light and technologically advanced. They have been designed to fit better and provide easier and quicker access to liquids while you are on the move. They come in a range of styles and attractive designs.

Their unique features include:

  • a 600 ml built-in hydration storage;
  • a hidden waist adjuster;
  • zipped back pockets;
  • a two-way stretch mesh, that stops bottles from bouncing.

Ultimate Direction Fastpacks

Ultra Direction offers a range of lightweight fastpacks that are built to fit like a vest and distribute weight evenly for an all-round better walking or running experience. The Ultimate Direction Fastpacks are designed to optimise storage and facilitate access with a roll-top opening and a full-side external zipper.

Infiknit™ and FastFlow technologies increase the back panel's breathability and avoid moisture build-up. There are four colours and 3 sizes of packs available: 20, 30 and 40 litres. In addition, there are two FastpackHer, 20 and 30 litre, that were specially designed for a women-specific fit.

As well as that, there are commuter packs with dedicated laptop storage as well as storage for water that you can also carry like a briefcase. These have reflective screen prints on all sides for visibility.