Under Armour — History of the Company
Worldwide sports clothes company Under Armour has an interesting history. In the 1990s, Kevin Plank, an American football team captain, was dissatisfied with his T-shirts because the built-up sweat took a long time to dry. He researched different types of synthetic fabrics for compression garments that fit tightly and didn't stay wet. This led to his designing and selling a wicking-moisture T-shirt, and as a result, in 1996, his company Under Armour was born.
Under Armour Short Sleeve Running Shirts
For athletes, clothing is now a top priority. Naturally, their physical fitness comes first. But when it comes to comfort and keeping dry, they choose carefully — they know their garments will make a huge difference in performance.
So sports people and athletes go for Under Armour Short Sleeve Running Shirts as a top choice for several reasons. Firstly, the designs allow freedom of movement, are lightweight and keep players cool. They are stretchy and skin-tight.
All of these features improve performance. And nothing can make athletes happier than seeing the results of their efforts!
Quality and Style for Games and Other Athletic Activities
After several international sports garments companies started their lines of moisture-wicking apparel, Under Armour was soon in a larger league. The company manufactures a variety of sportswear and accessories, using fabric for both hot and cold seasons. Their big expansion came when basketball and American football clubs ordered full uniforms for their teams.
Most importantly, the company knows the microfibres fabric is as significant for a golfer or runner as for team players when coolness and lightweight are necessary — or being warm and dry. Therefore, one of the company's goals is always to focus on quality for team wear and single sports activities.
Additionally, style counts in the sports world, and Under Armour's apparel scores high for the fashion-conscious.
Innovative Products
An interesting development for the company was when the Hollywood film industry called them to provide garments for different films! The brand became even better known by the public.
One plus is that athletes tend to wear mostly sports clothing throughout their day, as it's part of their identity. And Under Armour provides this variety of day wear as well as more athletic garments.
Its products show innovation as well as style. But most important, athletes and team players consider their performances to improve thanks to the designs. This single feature will always make them highly desirable.