ISBJÖRN of Sweden - The strongest weather protection
Kids love exploring nature and trying out new things outdoors and, like adults, they need high-quality outdoor clothing. Maria Frykman Forsberg and Camilla Schmidt wanted to continue their outdoor life together with their children, and on discovering that there was no sensible and functional outdoor kids’ clothing, they founded the company Nordic KidsWear AB in 2005. Since then they’ve produced joyful and durable children's apparel under the name of ISBJÖRN of Sweden, which is of such high quality that it can be passed on from sibling to sibling. A polar bear (swedish ISBJÖRN) was chosen as the mascot as these bears are out in all weathers, have a cuddly warm coat and are very strong and powerful.