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Icebug - Slipping was yesterday

Icebug’s logo is based on a special type of bark beetle that can run on ice in any direction and climb without falling down. And that's exactly what the Swedish company is all about. At the end of the 90s, a family duo teamed up to design a shoe that would fight winter slips. Their idea was a shoe equipped with dynamic spikes. After initial test runs in an ice rink, it quickly became clear: it worked! The brand Icebug was born. Quickly, the shoes gained more and more fans, until Icebug became one of the world leaders in non-slip shoes. Today the brand’s assortment is diversified: Shoes for road running, trail running and even swimrun offer every runner the right slip protection for them. Running on wet, snowy or icy surfaces is no problem with Icebug shoes.

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Icebug — the independent company

Icebug came to be in 2001 when a mother and son team decided that they wanted to sell shoes that make a difference. Combining a great grip with dynamic steel studs, the shoes aimed to keep feet warm and to protect people from slipping. The products combine grip and traction technologies such as RB9X® rubber, which makes them unique and very popular with the market.

Icebug Outdoor Gear

Values of Icebug

The task Icebug has set to accomplish is to get people to walk and run outside. Therefore, they manufacture products that are perfect for the outdoors while also hosting different outdoor events that comply with their mission. The Icebug Xperience, as the company calls it, means that the company invites people to participate in the brand's world. They host a lot of events related to running, as this is the main goal of their company. Basically, their wow factor is their focus on getting people out into nature.

The company tests all its materials and components so that it provides people with the best running technologies out there. They also focus on sustainability and reducing carbon emissions. In 2019, the company was the first manufacturer of outdoor shoes that had a positive impact on climate, and since then they have made every effort to remain on this track as well.

Icebug running shoes

When it comes to running shoes, the company has made every effort to cover several categories: Icebug studded running shoes, and Icebug trail running shoes. These products have minimalist designs and can be used for forest running, obstacle races, or even swimrun. The Icebug sports shoes have a design that is smooth and soft, and you will almost feel like you are barefoot when wearing these. In addition, the heel cup is comfortable and reduces the pressure on the Achilles tendon. Furthermore, the drainage is perfect and your feet will remain dry.

All the shoes are flexible and permit you to run on rocky trails. As the shoes promote natural movement, you will be feeling like you are running in a pair of socks no matter what shoes you are wearing. Special technologies will protect your feet, and a system that reminds you of tractor tires will keep dirt away from your feet. The rubber contained in the running shoes will provide great traction on all kinds of soils - and you can rest assured that the products you are wearing are durable and comfortable.

Winter shoes

Besides providing sports shoes, with this company you can also get Icebug winter shoes insulated with very warm wool blends that are perfect for cold weather. This kind of technology permits you to have shelter from the cold. Thus, you will be warm at temperatures that hit -30°C. Durability and protection are key aspects of these products. And the dynamics of these shoes provide safe traction on any kind of surface. These products are perfect for the cold winter time and a hike at the mountain side even when it's summer.

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