Icebug’s logo is based on a special type of bark beetle that can run on ice in any direction and climb without falling down. And that's exactly what the Swedish company is all about. At the end of the 90s, a family duo teamed up to design a shoe that would fight winter slips. Their idea was a shoe equipped with dynamic spikes. After initial test runs in an ice rink, it quickly became clear: it worked! The brand Icebug was born. Quickly, the shoes gained more and more fans, until Icebug became one of the world leaders in non-slip shoes. Today the brand’s assortment is diversified: Shoes for road running, trail running and even swimrun offer every runner the right slip protection for them. Running on wet, snowy or icy surfaces is no problem with Icebug shoes.