Craft Core
Established in 1973, Craft Core is one of the major Swedish companies producing outdoor sportswear and equipment. The brand has been around for almost five decades and has gained a reputation for keeping people dry and at optimal body temperatures in all weather conditions. The brand boasts of providing sportswear for all sorts of scenarios. Whether you are at the Olympics or home, in the woods or on the streets, the brand has always aimed for top performance.
Craft Core Product Range
The brand makes outdoor sports clothing both for men and women. It also produces clothes in different segments, mainly Core, ADV, PRO and CTM. Some of the brand's best products are Craft Core Baselayers, Craft Core Midlayers, Craft Core Running Gear and more. Apart from this, you may also find different shoes and accessories for both men and women. You may find products for various sports activities like running, cycling, training, Nordic cycling, trekking and more.
One of the most coveted products is the base layer. You can find dry base, wool base, or warm base layers on offer. The base layers are soft and functional. The fabric's partially constructed of recycled polyamide. These base layers have a Body-mapped structure for enhanced thermoregulation. There are a few seams for optimal comfort. One of the many prominent features are the Flat lock seams that follow the wearer's body movements for increased wearability.
Sustainability
Craft Core understands the importance of operating in a way that protects our planet rather than dooming it. Their initiative' Circular' stresses on the need to recycle their products to save the environment. The brand practices sustainability at all levels such as during Design, Material, Production, Chemicals and Logistics. Craft is also set to introduce circular models wherein they will let their customers get their products on hire.
The brand is trying to achieve its sustainability goals by adhering to the Global Goals in UN’s Agenda 2030 to reduce its total carbon emissions by 30%. These goals guide how the brand extends their lifecycle through circular options for renting, selling and buying and collaborating with organisations.
In all, Craft is great brand that has been around for a long time. The brand is a new age brand in true sense as it has been supporting our planet by being sustainable for a long time now, while many new brands are only catching up to this necessity.