Lundhags Clothing
Established 90 years ago by the shoemaker Jonas Lundhag in 1932. The founder started this eponymous brand by making and supplying boots to outdoorsmen in Sweden locally. This brand has now survived several generations keeping durability as its main objective. Apart from durability; comfort, functionality and quality have been other major sectors, that the brand strives to be the best in.
Having established itself as an icon of a brand, Lundhags Clothing has become a go-to brand for providing products for Nordic customers while keeping in mind the traditions of manufacturing quality. Lundhags clothing has managed to build a strong and stable brand over 90 years by stressing on authenticity, Nordic traditions, sustainability and functionality. They have survived different eras and forms of marketing but kept a homogeneity across all communication to its customers, intact. Undeterred by the constantly transforming consumer culture, Lundhags clothing has been operating with the utmost integrity.
History of Lundhags
As mentioned before, durability is the key concern of this brand. When launched in 1932, the brand offered boot repairs and went on to produce shell boots in 1960 which are now the most sustainable kind in the market. The brand started offering a leather treatment in 1980. In 2005, the brand started recycling products and offering them in their own stores.
A collaboration with Outdoor Buddies in 2018 has resulted in Lundhags Clothing offering its products on hire and is also completely free from fluorocarbons. 2019 was the year when the company stopped using single-use plastic in its office and in the subsequent year, it started using museling-free wool. Since 2021, the company is offering returns of the old products and is tracking its carbon emissions.
Lundhags Product Range
The brand has been creating products for both men and women for a long time now. You can find some high quality Lundhags jackets, Lundhags trousers, Lundhag midlayers, vests, pants, shorts, jumpers, shirts, t-shirts, tops, base layers, hats and belts in clothing section. Lundhags also creates footwear for outdoor activities like hiking, trekking, skiing, and skating along with lifestyle boots and many other accessories. You may also look for packing accessories like day packs, multi-day packs, hip packs, bags and more.
A Sustainable Brand
Lundhags, an iconic Swedish outdoor brand is owned by the Norwegian sports group Brav that has solid sustainability goals.With an understanding of the impact we leave on the environment with our activities, the brand strives to be as sustainable as possible. To foster sustainability, the brand adheres to 6 areas of the 17 UN Sustainable Development Goals. These particular goals fall perfectly in sync with the brand and its goals. Some of them are Good health and well-being, Decent work and economic growth, Responsible consumption and production, Climate Action, Life Below Water, Clean Water and Sanitation & Life on Land.
Conclusion
In all, the brands want to send out the message that we must use as little as possible of the Earth's resources and shall try to live our life consciously by consuming the products from thoughtful brands that care about our planet.