Houdini Clothing
The Houdini is a Swedish outerwear company that offers a full line of functional clothing. Sustainability and functionality are strongly intertwined in product design, and Houdini works to maintain the environmental impact as small as possible. It concentrates on environmentally friendly manufacturing processes, recycling, and repair and rental services. We all know the weather can be changeable, so why risk being unprepared? Houdini Clothing specializes in sportswear for the sun or sleet, and the company is committed to helping its customers embrace the mobility of nature. With Houdini, you'll be assured of comfort, sophistication, and relaxation for all times of the year - no matter what activity you're participating in.
Houdini has been in business for over 25 years, and this company appears to have made an identity for itself. Houdini has acknowledged the impact of on the planet, and the role major companies play in this. The existing system, in which goods are manufactured, used, and discarded at an increasing rate, is now set to change. For example, Houdini's mission is to combat increased production and excessive consumption and to develop sustainable technologies.
Houdini outdoor clothing
Company founder Lotta Giornofelice developed the clothing after becoming tired of ice skating in dirty and overheated gear. While trying to dress for the seasonal changes was necessary, Giornofelice was also aware of how easy it was to overheat when engaging in sports.
Beginning with fleece underwear, she explored fabric worlds to determine the best feature and structure for herself and her companions, eventually leading to the release of her first collection in 1993.
Giornofelice never looked back after that. While the company is now led by different people on a daily basis, their values remain, and new goals are constantly being added. Their perseverance in configuration, innovation, and production put not only society's standard products, but also their own, to the test as they seek original and innovative approaches to traditional concerns.
Conclusion
Houdini has realized that we are all inextricably linked to nature and wishes to do everything in its power to preserve and enhance our wonderful planet. If a commodity is no longer fixable or, despite its long useful lifetime, becomes obsolete, it does not have to be discarded. Houdini offers to return the products and recycle them, to make new garments in a material recovery cycle. It donates returned products to charities if they are still wearable. This makes Houdini a trustable brand.