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The arena brand was founded in 1973 by Horst Dassler – the son of adidas founder Adolf Dassler. Based in Tolentino, Italy, arena designs and manufactures high-performance swimwear and equipment. From the time Dassler started his venture, arena has had one goal: to strengthen and promote aquatic sports. By working with scientists and athletes for inspiration, they’ve consistently provided products that match and exceed their expectations.